Customer Experience and User Experience: How to Make Them Count Customer Experience (CX) and User Experience (UX) sound similar, but what are they and why are they different? Surely our users are our customers and therefore they are the same thing – except, of course, they’re not. In previous articles, we have talked about the […]
Your business website is akin to your professional appearance as a person. You wouldn’t attend a business meeting in your pajamas, or in moth-eaten and musty clothes. You may choose to identify with vintage wear, but it would be neat, clean and smell nice! Your super-trendy threads are worn by design. They are a considered […]
Social marketing is changing. It’s no longer enough to build a brand presence on platforms like Pinterest, Facebook, and Twitter. You need to up your game significantly if you want to supercharge your customer acquisition strategy via social marketing. These platforms play a significant role in marketing but to differentiate your firm, lets take a […]
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